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Our study

Join Jovie

Which formula will you receive;
goat or cow?

All formula-fed babies in our study have a 50/50 chance of receiving either our Jovie goat milk infant formula or a well-known existing cow milk infant formula.

This is totally random, which is a requirement for the study, and means that you are not able to select your preferred formula.

What's in it for you?

  • Infant formula for a feeding period of at least 16 weeks at no cost*
  • Receive up to $590 in compensation for your time
  • Receive a set of high-quality measuring tools at no cost*
  • Easy to participate from the comfort of your home

Thanks to your participation goat milk infant formula can finally be made available to all the babies in the US.

*If you choose to take part, you have the right to stop at any time. However, if you withdraw early from the study, you may be asked to return the measuring tools as well as any unused formula.

What will I have to do?

Participation is easy, all study activities can be completed from your home and at no cost. Our team of professionals will train you and is available for questions or advice.

1. Fill out our form

Once you have completed the form. If you are eligible, you will receive an email link to download the study app and install it on your phone or tablet.

2. Feed your baby

You will receive either our goat milk infant formula or a well-known existing cow milk infant formula for a feeding period of at least 16 weeks.

3. Measure growth

Using the study app and devices, measure and report your baby’s growth as well as the amount of formula your baby consumed.

Stay tuned for the Jovie Goat Milk Infant Formula launch in 2024

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