FAQ

Jovie will be the first to launch whole Goat Milk Infant Formula in the US market. However, Jovie is not a new company or brand internationally. The Jovie brand was created by passionate professionals in infant formula with a long history of and love for goat milk. They decided to start a new company in 2017, as the goal to develop an even better goat milk formula.

Jovie USA is part of an international group called Unica Global, headquartered in Europe (the Netherlands). Jovie formula is currently available in Europe and the Middle East.

No, Jovie USA is part of an international group headquartered in Europe (the Netherlands) and is not affiliated with any multi-national infant formula company.

Jovie formula is currently available in Europe and the Middle East. The Jovie team wants to bring the first goat milk based infant formula to the US market, manufactured in the US.

Jovie does not have its own production facilities. The Jovie goat milk based infant formula for our study is made in the US in a state-of-the-art infant formula production facility. Jovie goat milk based formulas intended for sale in Europe and the Middle East are produced in Europe.

No, the Jovie goat milk based infant formula for our study and US market is not certified to USDA organic standards. Our main ingredient, whole goat milk powder, is not USDA organic as it is not yet available. However, we do include as many organic ingredients as possible such as organic lactose and organic vegetable oils. We envision our products around to world all to be organic, and strive to obtain USDA organic certification for our Jovie product to be sold in the US in future too.
Our Jovie product range currently sold in Europe and the Middle East is certified organic according European standards.

All the choices Jovie makes are made with our future generation in mind. Let’s cite a few examples: we do not use palm oil or soy, but instead use all natural benefits of whole goat milk, we use organic ingredients wherever possible; our product packaging must be recyclable as much as possible; our offices save energy and promote biodiversity and our staff has extensive options for maternity leave and personal development. The sky is the limit when talking about sustainability, so Jovie will never stop to improve!

The aim of our study is to demonstrate that babies fed Jovie goat formula grow at the same rate as babies fed a commercially available cow milk formula. Such a study is a requirement of the FDA to allow a new infant formula on the US market. The study also includes a group of breastfed babies.

Parents all over the world who formula feed their babies have an increasing preference for goat milk based infant formula. In Europe, as well as many other countries, goat milk has long been accepted by local authorities as a suitable protein source in infant formula. The FDA requires that all new infant formulas undergo a growth monitoring study before being sold in the US. No goat milk infant formula has yet been reviewed by the FDA; thus no such formula is available in the US.

Our study formula is made in the US by a manufacturer with considerable experience in the manufacturing of similar products. All nutrients meet FDA requirements for infant formula. Our study complies with all FDA guidelines and all ethical requirements as set forth by an independent Institutional Review Board (IRB) for such studies.

You can find information about your participation in our study in the Jovie Study app. 

Still can’t find the answers you are looking for? Get in touch with us at joviestudy@obviohealth.com.

In the past two decades, goat milk based infant formulas have appeared on the world market. More and more parents around the world have experience and appreciate the benefits of goat milk based infant formula. Many of them enjoy the easy digestibility of goat milk, soft for tummies and skin, and find that their babies respond very well to goat milk infant formula.

Jovie chooses goat. Jovie embraces whole milk goodness, easy to digest proteins and naturally present beautiful micronutrients too! Click here to find out more.

The FDA requires all new infant formulas to undergo a growth monitoring study before they can be sold in the US. In Europe, as in many other countries, goat milk has been accepted by local authorities as a suitable protein source in infant formula since 2012. Our study formula is made in the US, in an FDA compliant facility. All nutrients meet FDA requirements for infant formula. 

Our study aims to make whole goat milk infant formula available to parents and babies in the US.  

Yes, our goat milk based infant formula meets the strict FDA nutritional requirements as detailed in federal regulations. The product used in our study is a goat milk based infant formula with added iron. In addition, we embrace European infant formula regulations and have made sure to add DHA and ARA, which is required by the EU but not by the FDA.

Goat milk based infant formula is not suitable for babies with confirmed cow milk protein allergy. There are differences between the protein composition of goat milk and cow milk, but an allergic reaction can still occur. Fortunately, a confirmed cow milk protein allergy only occurs in 3% of the infant population. A much larger group experiences a sensitive reaction when drinking cow milk. Because every child is different, we recommend that you consult your pediatrician about your child's symptoms and discuss your goat milk formula options.

Goat milk based infant formula is not suitable for children with a diagnosed lactose intolerance. Lactose is also the naturally occurring carbohydrate in breast milk, which is why we choose to also use lactose in our Jovie goat milk products. If your child is lactose intolerant, we recommend that you consult your pediatrician about your child's symptoms and discuss your goat milk formula options.

Don’t worry! Our whole goat milk based infant formulas are just as pleasant as regular infant formulas based on cow’s milk. The rapid processing of fresh goat milk ensures that our Jovie products are not known to have a ‘goaty-like’ taste or smell.  

If you have any questions about Jovie goat milk Infant formula, you can send an email to sayhello@jovieusa.com.

For questions about the Jovie study you can contact joviestudy@obviohealth.com.